Handmade soap with plantable labels

Plant your label. Grow something amazing.

Attract pollinating insects into your garden and help our ecosystem flourish by planting the label from your Bloom In Soap product.

Our plantable labels are infused with over 25 varieties of UK native wildflowers, produced at a UK paper mill. Once planted, the paper naturally breaks down in the soil, allowing the wildflower seeds to germinate and bloom - creating a small but meaningful haven for bees, butterflies and other vital pollinators.

It’s our way of making sure that nothing goes to waste, and that every part of your skincare purchase gives something back to the planet.

A little act of care. A lasting ripple of impact.

How to plant your labels

  • Bowl filled with water

    Step 1

    Tear the label into smaller pieces and soak in a bowl of warm water for 30 seconds.

  • Plant pot with compost

    Step 2

    Place the soaked paper in a pot or directly into the ground. Cover with soil 1cm deep.

  • Plant pot and watering can

    Step 3

    Water well and wait! Germination could take days or weeks so be patient!

Planting FAQ's

What time of year can I plant my labels?

It's always best to plant your labels during autumn as wildflower seeds require a winter season to germinate. This will give you the best wildflower show the following spring.

You can also plant your labels in early spring. You may see shoots appear mid summer or the following spring.

Where do I plant my labels?

Get your seeds going indoors by planting them in a pot. Give the pot a good water and create a micro climate by placing a clear compostable bag secured with string over the pot. Place on a warm, sunny windowsill keeping the soil watered and moist until shoots appear. Once the shoots get stronger, plant in your garden or container.

You can also plant your labels directly into the ground. Gently rake the soil and place the pre-soaked paper on the soil and cover with 1cm of soil.

Do I need compost?

No! Wildflowers actually grow better in very poor soil so the soil in your flowerbeds will be more than adequate.

Feed your skin and our planet

Go one better than plastic-free packaging - choose natural skincare with packaging that grows wildflowers.

Count me in!