![Pink bar of natural soap from Bloom In Soap](http://www.bloominsoap.co.uk/cdn/shop/files/pink_natural_soap.jpg?v=1699640792&width=3840)
We're on a mission for natural skincare
We want to empower you to make healthy choices for your skin and the environment when purchasing natural skincare products
![a woman smiling and holding a bar of natural soap](http://www.bloominsoap.co.uk/cdn/shop/files/Alison_Bloom_In_Soap_e36a5cf1-c438-4083-bcf9-03c05dc32bb1.png?v=1673257691&width=1500)
Hello, I'm Alison
I was inspired to create natural skincare for sensitive skin after my sister developed a severe skin condition after using commercially produced products. Her face turned red and inflamed, was painful to the touch and covered with bumps and blister-like pustules. It broke her confidence.
She spent hundreds of pounds purchasing skincare products from around the world to see if anything could help. Nothing did.
![A woman with rosacea skin condition](http://www.bloominsoap.co.uk/cdn/shop/files/Rosacea.png?v=1671116978&width=1500)
The truth behind toxic skincare
Her skin flared up after using a skincare product that was hailed to be one of those 'all singing, all dancing' products - you know the ones I mean? Worryingly, many skincare products are formulated with potentially toxic ingredients that are often the cause of skin conditions like this.
It was then that I started to take note of the products I was using - because I didn't want the same thing to happen to me. I'd already spent most of my life suffering from severe acne and didn't want to add to my own skin problems. So I started reading the ingredient's list of products I was using and was horrified to discover that most were made with ingredients that could be harmful, even carcinogenic.
![A woman holding a stack of natural soap bars](http://www.bloominsoap.co.uk/cdn/shop/files/Alison.png?v=1671117062&width=1500)
Here to help you
After consciously looking for products made with more natural ingredients, I decided to make my own. This allowed me to set the benchmark regarding the quality, and I could choose the best natural ingredients that were beneficial for skin health.
Now it's my turn to help you. I want to empower and inspire you to make healthy choices and take care of your skin. Give me a follow on Instagram or Facebook - I'd love to see you there.
Choose the best vegan skincare for your skin
(and always check the ingredient list before you purchase any skincare products)