Mission | Natural Soap Bars

Pink bar of natural soap from Bloom In Soap

Botanical Skincare made with Purpose

- for your skin, and the planet

a woman smiling and holding a bar of natural soap

Hello, I'm Alison

Bloom In Soap began with a very personal story - and a deep desire to do things differently.

My journey into natural skincare started when my sister developed a severe skin reaction after using commercially produced skincare products. Her skin became red, inflamed, painful to the touch, and covered in bumps and blister-like pustules. It knocked her confidence completely.

She spent hundreds trying remedies from all over the world, desperately hoping something would help. Nothing did.

That experience was a turning point for me.

Why I stopped trusting mainstream “miracle” skincare

Like many people, I had spent years believing the promises on the front of the bottle - the “all singing, all dancing” miracle products that claim to do everything. But when I started reading ingredient lists properly, I was shocked. So many mainstream skincare products are formulated with harsh, unnecessary ingredients that can aggravate sensitive skin - and in some cases, ingredients that are potentially harmful. As someone who had already spent most of my life dealing with severe acne, I didn’t want to risk making my own skin worse.

Marble-patterned soap bar with green and black swirls on a pink background with leaves.

I realised that skincare shouldn’t come with a compromise:

Not for your skin.

Not for your health.

And not for the environment.

Creating skincare I could truly trust

That’s when I began making my own skincare. By formulating products myself, I could set the standard - choosing high-quality, natural ingredients that genuinely support skin health, without fillers, nasties, or greenwashing. What started as a personal solution soon became something friends and family began asking for. Bloom In Soap was born from that simple idea: skincare should be kind, honest, and effective - without costing the earth.

Values are built into every bar

Every Bloom In Soap product is handcrafted in small batches in the UK using natural, botanical ingredients chosen for their skin-loving benefits. We proudly use fairtrade shea butter sourced from a women-led co-operative in Ghana, supporting fair wages, dignity, and opportunity.

Our packaging is just as important as what’s inside. That’s why our products are wrapped in zero-waste, plantable packaging embedded with wildflower seeds — reducing plastic waste and giving something back to nature.

And where we can, we go further - supporting social impact initiatives, women-owned businesses, and causes that align with our values of kindness, integrity, and transparency.

Botanical skincare handmade with purpose

Bloom In Soap isn’t about perfection or trends. It’s about making thoughtful choices - for your skin, your wellbeing, and the wider world.

If you’re looking for luxury natural skincare that feels beautiful to use, supports ethical production, and does a little good along the way, you’re in the right place.

Thank you for being here - and for choosing skincare that truly cares.

Make that change - for yourself, and for the environment.

- Alison, Founder at Bloom In Soap

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