Empowering Women
Meet the Shea Queens behind every bar of our nourishing shea butter soap
Fairtrade & ethical at the core
Across the global shea industry, many women are paid far below the true value of their work - often earning up to 2.5 times less than the real market price for high-grade shea butter. Without access to fair buyers or transparent pricing, producers are frequently exploited and undervalued.
That’s why ethical sourcing matters.
In 2018, our friend Akua Wood, founder of Sheabutter Cottage, set out to change this. Her mission was simple but powerful: to empower a group of Ghanaian women to take control of their livelihoods. The result was the formation of Jilima Co-operative - a women-led collective built on fairness, skill, and opportunity.
Today, this co-operative produces the premium fairtrade shea butter we use in our handmade soaps and nourishing shea body butters.
Sustainably sourced, naturally powerful
The women of Jilima Co-op carefully hand-select only the highest-quality edible nuts from the Karité tree. These are processed using traditional methods, without chemicals or industrial shortcuts, to create rich, nutrient-dense shea butter of exceptional quality. The Karité tree regenerates naturally and continues to produce nuts year after year, making shea butter a truly sustainable ingredient. Nuts that don’t meet the highest standard are sold elsewhere for mass-produced products - ensuring that only the very best ends up in our skincare.
Raw, unrefined & full of goodness
For generations, shea butter has been used in Ghana to deeply moisturise the skin and help protect against sun damage and premature ageing. Sadly, many commercial shea products are heavily refined and deodorised — stripping away the very properties that make shea butter so beneficial.
Jilima Co-op’s shea butter is raw and unrefined, meaning it retains its natural vitamins A and E (retinol), along with triterpenes and plant sterols that help support skin health, elasticity and repair.
This is the difference you can feel.
Why shea butter was made for natural soap...
Shea butter is rich in natural glycerides and glycerin — a powerful humectant that attracts and locks moisture into the skin. In natural soap, this means a creamy, gentle cleanse that leaves skin soft, hydrated and comfortable, never tight or stripped.
...and body butter
In our body butter, the raw, organic shea butter from Jilima Co-op delivers deep nourishment, helping to soothe dry, sensitive skin while restoring suppleness and glow.
That’s why we proudly use fairtrade shea butter from Jilima Co-op in every shea butter soap and whipped shea body butter we make.
Because when you choose Bloom In Soap, you’re not just choosing beautifully effective skincare - you’re supporting fair wages, women-led enterprises, and a more compassionate way of doing business.